Who We Are

With more than 60 years of combined experience and an extensive network, the Wellspring team is poised to generate significant funds for any nonprofit organization. In addition to our founders, Wellspring also has a team of three campaign directors to ensure every detail is carried out to perfection.

Caroline May Echols | Principal

Caroline Echols


For the last 20 years, native Atlantan Caroline Echols has dedicated her career to promoting nonprofits and generating the means for them to thrive. Her broad fundraising experience covers the spectrum of nonprofit organizations. Caroline’s ongoing involvement with the Atlanta philanthropic community gives her a rich range of contacts and a robust network.

Caroline got her first taste of fundraising while working for U.S. Senator Wyche Fowler, Jr. in Washington D.C. After graduating with a Bachelor of Arts in History from Mary Baldwin College, she worked as Deputy Finance Director for two political campaigns and conducted PAC fundraising efforts before finding her joy in helping nonprofits. Upon returning to Atlanta, Caroline served as the Director of Development and Membership at the Georgia Wildlife Federation and the Membership Director at the Atlanta History Center.

Caroline co-founded Wellspring in 2005. She is an active member of All Saints Episcopal Church and enjoys shooting sporting clays, reading, and spending time with friends and family.

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Elizabeth Van Winkle Hornbuckle | Principal

Elizabeth Hornbuckle


Leveraging 20 years of nonprofit fundraising experience, Elizabeth is passionate about developing strategies to help exceptional organizations overcome the financial barriers that prevent program growth and success. Elizabeth has dedicated herself to achieving success with every one of the dozens of Wellspring clients she has worked with over the last several years.

After graduating from Brenau Academy and earning her Bachelor of Arts in Sociology from Oglethorpe University, Elizabeth became the Development Manager for Atlanta’s Fernbank Museum of Natural History prior to its opening in 1992. There she managed all museum fundraising efforts including a $20 million capital campaign. She later served as Director of Development for Parent to Parent of Georgia, where she developed the organization’s first private sector fundraising program and increased donations by more than 300 percent. At Foxhall Events, she worked with six figure corporate sponsors to ensure sponsorship value and benefits.

Elizabeth started Wellspring in 2005 with aspirations of helping nonprofits increase their impact on the Atlanta community. Now, several years later, she is humbled and honored to work with extremely dedicated and talented individuals making a tremendous difference in the world. When she is not working, she enjoys spending time with her family and serving as a Deacon at Peachtree Christian Church.

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